Start a project→Graphics builtas a system.
A logo that still reads at 24px. A mockup a founder can drop into a pitch. A print file the press doesn't send back. We design in systems, so the fifth asset costs a fraction of the first.
What the work covers
Six things, done properlyBrand identity systems
Logo, type, colour, and the usage rules that keep it consistent once other people start applying it.
Product and device mockups
Launch and pitch imagery — devices, packaging, environments — rendered at the resolutions you'll actually need.
Print-ready artwork
Packaging, signage, print advertising, and stationery, supplied as PDF/X with bleed and profiles correct.
Campaign and social sets
One master template, every size derived from it — so the next campaign is an afternoon, not a project.
Pitch and sales decks
Investor and sales decks designed as a template your team can extend without it degrading.
Source files, always
Figma, AI, PSD, INDD — organised, named, and yours. No hostage-taking of working files.
Figma · Illustrator · Photoshop · InDesign · PDF/X print-ready
How it runs
Four stages · no black boxBrief and audit
What exists, where it's used, and what breaks. We inventory before we draw.
Directions
Two or three distinct routes shown in context — on a phone, on a box, at thumbnail size.
System
The chosen route extended into a full asset set with rules for applying it.
Files and rules
Source files, exports at every size, and a short usage guide your team can follow.
“We asked for a logo and got a system. Six months later we're still producing on-brand assets without going back to a designer.”
What it costs
Full pricing →Identity
from $4,500Brand system
from $12,000Asset set
from $1,200Questions we get asked
Answered plainlyMost of our graphic work is exactly that — extending a brand that already exists into the places it hasn't reached yet.
Two or three genuinely different routes, shown in context rather than on a white slide. Then one is developed properly. More concepts means less thinking per concept.
We supply press-ready files and liaise with your printer on specs and proofs. We don't mark up printing itself — you buy it direct.
That's the usual case, and it's cheaper that way — one design system feeding the site and everything around it.
Mockups and campaign sets are usually three to seven days once the brief is clear.