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Notes frominside the build.

WordPress, SEO, design, and mobile writing from work in progress. No thought leadership, no predictions — just what we learned the expensive way.

MonthlyRoughly · when we have something
FeaturedWordPress · 12 min · Aug 2026

Gutenberg blocks your editors will actually use

Most custom block libraries get abandoned within a month. Here is what makes editors actually reach for the blocks you built them.

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Archive

08 pieces
All piecesSEOWordPress
A 1.8s LCP on WordPress without deleting featuresSEO14 min · Aug 2026Migrating 62 WordPress installs without losing rankingsWordPress9 min · Jul 2026When a WordPress rescue is cheaper than a rebuildWordPress6 min · Mar 2026The plugin audit we run before quoting any rescueWordPress10 min · Feb 2026Custom post types vs. a page builder: a cost argumentWordPress8 min · Jan 2026Staging, deploys and rollbacks for WordPress teamsWordPress11 min · Nov 2025Object cache without breaking the editor experienceWordPress7 min · Sep 2025

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